Australian Football



AFL Membership Slogans 2013-2017

What do the clubs say they stand for?

Adelaide Crows
Flying away

Brisbane Lions
It's Alive!...Maybe

Carlton Blues
Swapping the silver spoons for the wooden spoons

Collingwood Magpies
Side-by-side in scandal

Essendon Bombers
The most hated of teams

Fremantle Dockers
Send in the clowns!

Geelong Cats
Good, even elite, until it really matters

Gold Coast Suns
Football or the beach? The beach it is!

Hawthorn Hawks
Not the coolest kid on the block

North Melbourne Kangaroos
From butchering shinbones to road kill

Melbourne Demons
Like Collingwood, they like white powder

Port Adelaide Power
Statistics matter and Port has 119 reasons not to forget history

Richmond Tigers
From eat'em alive to eat our own alive.

St Kilda Saints
Can't ever say Saints' fans are band wagoners

Sydney Swans
Blood is thicker than water

West Coast Eagles
The AFL equivalent of McDonalds

Western Bulldogs
On welfare and on the move

GWS Giants
A marketing disaster on a par with AFLX




Collingwood Magpies

Collingwood Magpies

Side by Side in Scandal

Scandals are newsworthy, which has an ironic way of making the scandalous popular. No where is this more evident than in the popularity of the Collingwood Magpies.

The Magpies were established in 1892 to represent the Melbourne municipality of Collingwood; an area that had been described as "pre-ordained to be a slum". In those days, the club itself was a scandal simply because of where it was and who supported it. As a low lying poorly drained region, it was frequently flooded with sewage and the dregs of society. This geography initially led to the club being referred to as the Flatties' or 'Flatites,' which sounded a bit like a cross between a bizarre religious cult and group of people who get squashed.

How the club stopped being referred to as Flatties and came to be known as the Magpies is subject to debate. One story proposes that the club was inspired by the noble South Australian colonial team that had been called the Magpies. With South Australia being the only state not founded with Convicts, perhaps Collingwood residents had dreams that associating themselves with South Australia could improve their image. A second story proposes that the name came from the large numbers of Magpies that nested in the area. Collingwood residents were endeared to the feisty little birds that hit you from behind because they could see much of themselves in such actions. A third possibility is that the name came from 'Magpie' suites, the name given to the Convict uniforms in the colonial era. Given that Collingwood fans and players alike had a close association with Pentridge Prison, it is quite possible that they wanted to pay some respect to their heritage.

With its Magpie name and toilet of a suburb, Collingwood fans were very much the type of people that respectable members of society would not want to associate with, let alone introduce to their parents. According to one commentator:

"Essendon was a staunch lower-middle-class Protestant club, Melbourne was the Establishment Protestant club. Richmond and North Melbourne were Catholic clubs. Carlton, St Kilda and South Melbourne saw themselves as "respectable" working class clubs and everyone saw Collingwood as occupying the lowest social status of all. Working class, Catholic and located in the poorest, most crowded, most unsanitary part of Melbourne, Collingwood players and supporters alike were regarded as aggressive, unruly, and profane. "

Understanding their low social standing, it was said that the fan's desire for success had been driven by a "strong sense of social inferiority". Indeed their sense of inferiority must have been strong for successes were numerous. Prior to World War II, the club won premierships in 1902, 1903, 1910, 1917, 1919, 1927, 1928, 1929, 1930, 1935 and 1936.

The club's culture was built around the ethic that a "champion team will always beat a team of champions." Show ponies or excuse making were never tolerated.

Post-war, the culture began to change. Known as "Greg Norman syndrome" or "Colliwobbles", if Collingwood made the grand final, they showed an uncanny ability to snatch defeat from the jaws of victory. So predictable was this phenomenon that a word evolved to describe it. As regular as blossoming jasmine, Melbourne's spring would bring on the 'Collywobbles'; you could rely on the 'Magpies' to fail when it matters. In all, the club has won 15 grand finals and lost 27.

For a brief period of time after World War 2, losing grand finals in pathetic fashion was Collingwood's only scandalus behaviour. The 1990s, however, saw a return to the good old days, with scandals coming in the form of sex, drugs, gambling and racism.

Collingwood’s drug scandals started in 1991 with player Darren Millane getting in a car while he had a blood alcohol reading of 0.322 — which was about six-and-a-half times the legal driving limit. Millane duly drove into the back of a truck and died. For Collingwood fans, Millane’s death was their very own Greek tradegy. Here was a young man who got blind drunk, hopped into a car where he could have killed others, only to kill himself due to no-one’s fault but his own. An out pouring of emotion saw Millane’s jumper retired. This was an honour usually reserved for true legends of the club.

Alcohol scandals continued into the new millennium with players such as Chad Morrison, Heath Shaw, Rhys Shaw, Sharrod Wellingham, Dane Swan, Chris Tarrant and Ben Johnson all coming to national attention on the back of alcohol fuelled fights and/or drink driving. Another player, Alan Didak, was a participant in a drive-by shooting after befriending a bikie in a strip club (Didak later claimed to have suffered a 10 minute blackout when the shooting occured.)

As the scandals continued to mount, the term ‘rat pack’ was coined in reference to the main offenders, who were subsequently published on the front page of the Herald Sun looking like rats.  Swan explained how they embraced the public shamming:

 "Not many other groups of players have been given a name. Whoever coined it did well. Some people like to see something offensive in it, but we see it as a term of endearment. We love it. It's amazing what it's become. Every time I go to a footy club (for a speaking engagement) people say, 'Here’s our Rat Pack.'"

He also explained the qualification for membership of the pack:

 "You had to be consistent on and off the field. You needed a couple of things on your rap sheet."

Johnson added,

"You had to be caught doing something, by either the law or the club."

Not suprisingly, many players moved from alcohol to illicit drugs in the pursuit of a rap sheet. As a result, 11 Collingwood players tested positive to illicit drugs in the 2015 off season. As well as using illicit drugs, Collingwood also seemed to be fans of the performance enhancing variety. In 2013, Dean Robinson, architect of the Essendon supplement scandal, aired allegations that the Magpies' 2010 premiership against St Kilda came on the back of human growth hormone.

The fact that Collingwood has the dubious honour of having the most number of players testing positive to performance enhancing drugs indicates that there could be truth to the allegations. Two of these positive tests occurred in the 2015 season when Josh Thomas and Lachie Keeffe tested affirmative for the steroid clenbuterol. Around the world, athletes who test positive to clenbuterol usually make the “tainted beef” defence. Not so the Collingwood pair. In a defence that illustrated just how widely illicit drug use was at Collingwood, they claimed to have used tainted illicit drug. For Collingwood fans, tainted illicit drugs resonated more widely and elicited more sympathy than tainted beef ever could.

In between doing some lines of their own, the Collingwood hierarchy obviously sympathised as well. As a result, they promised to re-draft the duo once they served their drug sentences. A third performancing enhancing drug result occured in 2018 when young recruit Sam Murray tested positive to a performance enhancing substance that was also a illicit drug.

Intertwined with Collinwood’s drug scandals have been a consistent flow of racism scandals. The scandals commenced in 1993 when St Kilda player Nicky Winmar raised his jumper and proudly pointed at his black skin in response to racial insults directed at him by Collingwood fans. In defence of his club, Collingwood president Allan McAlister stated that Aborigines needed to act like white people if they wanted respect. In his own words,

"As long as they conduct themselves like white people, well, off the field, everyone will admire and respect them … As long as they conduct themselves like human beings, they will be all right. That’s the key."

Presumably, McAlister felt the likes of Winmar needed to do more boozing, drink driving and racist name calling like the whites at his club in order to be admired and respected as humans. It was a viewpoint that resonated at Collingwood but not Australia wide. An indigenous tribal elder subsequently placed a curse on the Magpie. Amost immediately, the club's season fell apart as they lost their next six games and tumbled from the top 4 to the bottom 4. McAlister finally apologised, resulting in the curse being lifted, and a return to winning ways, but it was too late as the Pies missed the finals.

Unfortunately, the lifting of the curse didn't little to change the Collingwood culture. Two years later, Magpie player Damian Monkhorst referred to Essendon’s Michael Long as a “black bastard”, which provoked Long into taking a stand. With Collingwood unwilling to pull their own players into line and showing little fear of Aboriginal curses, it was the AFL that finally responded with an anti-vilification policy.

For a while, the policy seemed to help Collingwood but in 2013, a 13-year-old Collingwood fan referred to Aboriginal player Adam Goodes as an ape. Goodes pointed the girl out and had her removed from the stadium. The next day, he told the press pack that racism had a face and it was the face of a 13-year-old girl in a Collingwood jumper. Admittedly, there was some debate about whether the girl meant that Goodes was big and hairy or whether she was referencing Charles-Darwin-era scientific papers that put black people in a sub-human category along with monkeys.

Fortunately for the girl, Collingwood once more brought the face of racism back to Collingwood as a whole when president Eddie McGuire went on radio calling for Adam Goodes to be used to promote the upcoming King Kong musical. (McGuire later apologised, claiming it was a slip of the tongue caused by his use of mind numbing drugs and steroids.)

While it was long known that Collingwood liked to be racist towards players from other teams, it was not known how Collingwood players of colour felt about the racism. In 2017, serious grievances were raised when Brazilian born Heritier Lumumba (formerly Harry O’Brien) announced that he had been subjected to institutionalised racism in the club. Heritier was particularly aggrieved at being referred to as “Chimp”. (The name came about after then O'Brien did an impersonation Chimpanzee at a party.) Lumumba allegedly embraced the Chimp nickname because he wanted to fit in but he later concluded that it was used to dehumanise him. Coaches and players denied ever hearing the name. This was a bit odd because early in his career, a young Harry O'Brien gave an interview with the AFL record in which he said Chimp was his nickname and he would be a chimpanzee if he were an animal. Perhaps other Collingwood players and coaches just didn't read the AFL record, or listen to O'Brien when he said his name was Chimp.

Even though Lumumba once embraced the Chimp name, over time he became so traumatised by his experiences that he declared he was forced to turn to the hallucinogenic properties of magic mushrooms in order to self-medicate.  

Admittedly, not all of Lumumba's trauma could be blamed on Collingwood alone. Heritier also took issue with the AFL for not combating institutionalised racism, Australian culture at large for its institutionalised racism, his family for giving him the racist colonial name of Harry O’Brien as well as Brazil for traumatising him with exposure to violent murders. Nevertheless, the Heritier Lumumba that walked out of the club a far more aggrieved young man than the Harry O'Brien that walked in, which said something about the Collingwood culture.

In response to Lumumba's trauma, in 2020 the club commissioned a report into how it dealt with racist issues at the club. The club probably expected a positive finding but instead it came back with a conclusion that it was guilty of systematic racism to players of colour. The club tried to keep the report buried until it was leaked to the media which published its findings. President Eddie McGuire initially tried to spin the report as a "proud day for the club" before falling on his sword and resigning for presiding over the culture of racism. Collingwood players led by Captain Scott Pendlebury subsequently signed a letter of apology for not calling out racism when they saw it. Admittedly, it was a hollow apology in that no player put their hands up to confess they had been racist not were they willing to name who the racists were. In that regard, the likes of Scott Pendlebury continued to remain silent and thus continued the systemic racism that the report found them guilty of. As of 2021, Damian Monkhorst remains the only Collingwood employee to admit to an act of racism, apologise, and reconcile with their victim.

In between the drug and racism scandals, Collingwood also kept the media busy with a couple of sex scandals. In 2010, Collingwood players Dayne Beams and John McCarthy celebrated the club’s grand final victory with a gangbang of a young university student, who later claimed to have been pressured into the group sex before being raped by one of the player’s friends. In 2016, Collingwood players Dane Swan,  Travis Cloke, along with former teammates Tony Armstrong and Lachie Keefe, took naked selfies and forwarded them on women who were not their partners. The pictures ended up in Woman’s Day magazine. In 2018, Dane Swan was in the news again after he made a complaint to police after a sex tape that he starred in was uploaded to the internet without his consent. In 2019, Swans was again in the news for making sexual assault jokes with references to positions like the "Dirty Ralph" and "Dirty Dane". According to Swan, a Dirty Dane refers to a man who is rebuffed by a woman who wants to sleep. As a result, he masturbates and then ejaculates on the woman’s face, forcing her to wake up and mumble like a Danish person. Finally, in 2020, star player Jordan De Goey was charged with sexual assault.

As well as leading the way in sex, drug, alcohol and racism scandals, Collingwood has led the way in gambling scandals. To avoid such scandals, all AFL players are subjected to education programs that explicitly state that they MUST NOT gamble on AFL matches and that strict punishments await if they do. For some reason, Collingwood players that have inside information and power to influence results have felt gambling on matches is just too much of an opportunity to pass up. In addition, they have felt that they are smart enough to gamble and get away with it. In 2011, Heath Shaw was the first to be caught. Shaw was told that his captain Nick Maxwell (a defender) would be starting in the forward line. Shaw duly placed $10 on Maxwell kicking the first goal but only won himself an 8 game suspension. Although Maxwell was smart enough not to actually place a bet, he was fined $10,000 because his family members mysteriously placed bets. In 2015, Jack Crisp was fined for betting the previous year and simply offered the excuse, “I forgot players can’t bet on the AFL.” In 2019, rising star Jaidyn Stephenson was suspended for 10 matches after taking multi-bets in at least three matches that included how many goals he would kick, player disposal numbers and his team’s winning margins.  Also in 2019, a star player required an extended absence from the club due to mental health issues brought about by 6 figure gambling debt, which he partly paid for by allegedly stealing from his team mates. In 2021, Collingwood was fined $20,000 for allowing two Collingwood players to use their phone during the game. The ban on phone use existed because of its potential to share information useful to gamblers. Collingwood coach Nathan Buckley initially tried to defend the club by saying that one of the players who retrieved his phone was suffering from concussion and therefore didn't know what he was doing.

While Collingwood’s scandals have been good for the media wanting to provide running commentary, they have also been good for Collingwood's popularity. In their 1990 grand final winning year, the Pies had a membership of just under 15,000. By 2018, after almost three decades of scandal, membership had reached almost 75,000.

There is an Australians adage that defines the difference between a friend and a mate with some criminal vernacular. Specifically,

“If you go out for a big night but some misfortune comes your way and you end up in a holding cell, your good friend will be there trying to organise your bail, but your best mate will be in there beside you.”

Admittedly, the adage is not widely known in Australia. In fact, given its criminal associations, it is probably more accurate to say it’s a Collingwood adage rather than an Australian adage. There the Pie fans see scandal but instead of running a mile, they say they want a piece of that as well. Side by side, they say we’re in the shit together.

Roy Morgan research

Collingwood Magpies supporters are:

2001 when compared to other Australians

  • 27% more likely than the average person to be aged 25-34;
  • 60% more likely than average to have a maximum of Year 11 education;
  • 31% more likely to smoke cigarettes than the average person;
  • 12% more likely to say that "None of this stuff about the information super-highway makes any sense to me"

2004 when compared to other AFL supporters

  • 35% more likely to have a maximum of Year 11 education
  • 26% more likely to be aged 25-34
  • 28% more likely to have gone to a casino
  • 33% more likely to notice the advertisements on shopping trolleys when they go grocery shopping

2006 - When compared to other AFL supporters

  • 22% more likely to have one child under 16 in their household
  • 17% more likely to not like to know too much about what's going on in the world these days
  • 17% more likely to have bought something from a TV offer in the last three months


Club song collingwood theme song

Good old Collingwood forever,
we know how to play the game.
Side by side we stick together,
to uphold The Magpies name.
Hear the barrackers a shouting,
as all barrackers should,
Oh, the premiership's a cakewalk
For the good old Collingwood.

Out of all the 16 clubs, only Collingwood specifically mentions the barrackers in its theme song. On the down side, the line: "the premiership is a cakewalk" seems reminiscent of a choking Greg Norman missing easy putts and spraying his drives as he tries to convince himself that golf is an easy game.

Collingwood Humiliation

No, the players were not covering their faces on their way to another court appearance, rather, they had lost another grand final. It was expected that with so many losses that they would just be accustomed to them, but it seemed nothing could stop the players bursting into tears.

Membership slogans

2015 slogan - Side by side we stick together.
2016 - Side by side.
2017 - Side by side


Collingwood doesn't change its slogan from year to year, probably because most of the Collingwood fans are still learning how to read it and it would be foolish to confuse them with a new slogan so soon.

Since we can all agree that dental care is a significant problem amongst Collingwood fans, perhaps side by side would work well with an orthodontist chain. Then again, the teeth of many Collingwood fans are stuck together already as failure to brush results in plague fusing many teeth together.

If a little bit of innovation wouldn't go astray, a similar meaning could be inferred form a slogan like straighten up.

Suggested slogans

Straighten up



Carlton - Collingwood has met Carlton in six grand finals. It has lost five of them. Collingwood's only win was in 1910 was known as the 'Bloodbath' after an all-in brawl developed in the final term.

Since that victory, Collingwood has suffered a string of grand final humilations at the hands of Carlton.

The worst of these was in the 1970 grand final. Leading by 44 points at half-time, Collingwood fell to pieces and lost by 10 points.

Richmond - Traditionally, Richmond has been a working class club who like Collingwood, have extremely passionate supporters. As one Magpie fan explained his hatred for the Tigers:

"I firmly believe that we all hate them 'cause they are like us - passionate, feral and complete nuts!"

Essendon - The rivalry with Essendon hit the big time in 1993 when a low key build up to an ANZAC day clash drew 98,000 fans and resulted in a drawn match.

Essendon also lost the 1990 grand final to Collingwood, thereby becoming one of the few teams not to have benefitted from Colliwobbles. Such is the Collingwood tendency to live on past glories, it is a defeat that Essendon supporters are never allowed to forget.


Collingwood Magpie jokes

1) Three friends all die at the same time and end up at the pearly gates where Albert Einstein is waiting for them. The first chap approached and Alby asks him,
"What is your IQ, my good man?"

"250" the chap replies.

"Ah excellent. We can participate in meaningful and articulate discussions with my mates Plato and Newton about the Theory of Relativity, Chaos Theory, Astrophysics and the Theory of Everything. We will have much to discuss. You may enter."

The second fellow approached the gate and Albert asks him the same question.

"150" was the reply.

"Ah good. We can discuss the fascinating subjects of History, Philosophy, Economics and Sociology. We will have much to discuss. You may enter."

The third chap approaches the gate nervously.

"Now my good man, what is your IQ?"

"50" the third man replies sheepishly. To which Alby's response was ....

"How about those Pies, hey?"

2) Q. What do you do for a drowning Collingwood player?
A. Nothing. You could drag him to the top, but he'll choke anyway.

3)Q. What's the difference between the Collingwood and an arsonist?
A. An arsonist wouldn't waste 26 matches.

4)Q. What's the characteritics of a Collingwood brand bra?
A. Plenty of support, soft and no CUP!!!



  • Jock McHale - Not only did he coach the Pies to Grand Finals, he also managed to keep their mental states together so they didn't fall to pieces in them. McHale never made excuses for a loss, saying a "champion team would always beat a team of champions." Quite a contrast to Eddie McGuire who blames Colliwobbles on salary cap concessions given to Brisbane.
  • Peter Daicos - Although he had an amazing talent for kicking the impossible goal, he also had a terrible mullet.
  • Gordon Coventry - Held the VFL/AFL goal kicking record until it was broken by Tony Lockett.
  • Darren Millane - Courageous wingman whose career was cut short after he killed himself drink driving.
  • Bob Rose - Won four Copeland trophies with an agressive and skilled attack on the ball.
  • Lou Richards - Sly rover. Forged a rivalry with Richmond legend Jack Dyer. The two men personified the differences between their respectives clubs. There was Dyer, a magnificent physical specimen whose mere presence commanded valour, strength and dignity. Besides him was Richards; a sly little weasel who would rob his own mother if given half a chance. 




Brisbane Broncos

Canberra Raiders

Canterbury Bulldogs

Cronulla Sharks

Gold Coast Titans

Manly Sea Eagles

Melbourne Storm

Newcastle Knights

Nth Queensland Cowboys

New Zealand Warriors

Parramatta Eels

Penrith Panthers

South Sydney Rabbitohs

St George Dragons

Sydney City Roosters

Wests Tigers



Team names for Australian sports clubs

The mystery of AFL's invention

Why does Australia have two codes of rugby?

Why kind of country has four codes of "football"?

Why aren't American sports more popular in Australia?