Australian Football



AFL Membership Slogans 2013-2017

What do the clubs say they stand for?

Adelaide Crows
Flying away

Brisbane Lions
It's Alive!...Maybe

Carlton Blues
Swapping the silver spoons for the wooden spoons

Collingwood Magpies
Side-by-side in scandal

Essendon Bombers
The most hated of teams

Fremantle Dockers
Send in the clowns!

Geelong Cats
Good, even elite, until it really matters

Gold Coast Suns
Football or the beach? The beach it is!

Hawthorn Hawks
Not the coolest kid on the block

North Melbourne Kangaroos
From butchering shinbones to road kill

Melbourne Demons
Like Collingwood, they like white powder

Port Adelaide Power
Statistics matter and Port has 119 reasons not to forget history

Richmond Tigers
From eat'em alive to eat our own alive.

St Kilda Saints
Can't ever say Saints' fans are band wagoners

Sydney Swans
Blood is thicker than water

West Coast Eagles
The AFL equivalent of McDonalds

Western Bulldogs
On welfare and on the move

GWS Giants
A marketing disaster on a par with AFLX




Geelong Cats

Geelong Cats

World Domination


Geelong is the type of city that a tourist brochure may associate with the words "gateway to...." This basically means there is nothing interesting in the city itself, but nearby there might be something worth visiting. 

Although Geelong has never appeared on any tourism advertising for Australia, local residents seem to have a strange affection for their home town, which is reflected in their obscene love of the Cats. They seem to have that small town mentality that sees life in a fishbowl as a great thing, and the big smokes like Melbourne as being a production line of grim and unhappy people.

Perhaps the small town mentality explains why Geelong fans are arguably the most positive of all Victorian clubs. Although this results in hero worship (even of ugly players) reaching unrealistic proportions, it also breeds the kind of eccentricity and creative flair that is shackled at critical clubs that demand accountability to tried and true methods. At Geelong, players have the confidence to showcase their individuality without fear that fans will turn on them. As a consequence, Geelong has produced some of the great individual players and feats alike as well as a club that consistently plays finals despite AFL equalisation polices being design to constrain it. Furthermore, the club has drafted good players that other clubs would reject on for being too ugly.

A Face only Geelong could love

Cameron Ling - A face that only Geelong supporters could love


The Geelong Football Club was established in 1859 where it was the only non-Melbourne team in the city-based VFA (Victorian Football Association.) Across Victoria, it became known as the country team, which attracted it to non-Melbournians Victoria wide. It choose the colours of white to represent seagulls and blue to represent water. It was initially known as the Pivotonians, after the city of Geelong’s nickname of 'The Pivot.'

In the VFA, Geelong established itself as a powerhouse, winning 7 premierships. In the 1890s, it joined with Essendon to lead the breakaway VFL competition for season 1897. Both clubs subsequently played off in the VFL inaugural grand final.  It wasn't until 1925 that Geelong won its first premiership. It claimed more success came in 1931, 1937, 1951, 1952, 1963.

Even though it wasn't the most successful club of the 20th century, Geelong did have a habit of of producing some of the most charismatic players and those with the most creative flair. King of them all was Gary Ablett. Gary kicked 9 goals in a losing grand final and 14 goals in a losing home and away game. In the 1993 season, he kicked 10 or more goals in a losing side on three separate occasions. He had the ability to mark on player's shoulders and his personal highlights package is arguably the greatest of all time.

It is also interesting to note that Geelong produced the first Aboriginal champion in the form of Polly Farmer. Despite being highly skilled, Aborigines long struggled with the discipline that compelled them to curtail their natural flair. A club like Geelong was ideal for Polly as it extended him the freedom to showcase his talents. Rather than change Polly to suit the club, the club changed itself to suit him. Farmer's ability to handball as far as some players kicked revolutionised the game and created a new style of play at Geelong.

The Geelong club also launched the coaching career of Malcolm Blight. Freakishly skilled and flamboyant as a player, Blight fitted into the club like a hand in a glove. The fan's tolerance of individuality allowed him to be enigmatic, attacking, unaccountable and cutting-edge. Under his rein, the Cats appeared in four grand finals. Also under his rein, the club produced a list of all time club champions including names like Hocking, Ablett, Couch, Lidner, Hinkley, Brownless and Stonenam.

Of course such individualism is often frowned upon by stoic fans who often boast the cliché "a champion team will always defeat a team of champions". Geelong fans could rightly defend themselves by pointing out that when individualism and teamwork combine, the club has been unstoppably. The Cats hold the VFL/AFL record for the longest winning sequence; being undefeated for 23 games on end from 1951 to 52. In 1992, Geelong scored a League record of 37.17.239 in a one match and during the 1993 season, the club accumulated a league record of 3558 points. In 2007, the club recorded the largest grand final winning margin of 119 points. Also in in 2007, the club had a record of nine players named All Australians. Without doubt, there is no more beautiful sight in football than a Geelong team in all its attacking glory.

Aside from reaching an individual and pinnacle that has rarely been matched, the Cats have been consistently playing finals despite the draft, salary cap and other equalisation policies been implemented in to prevent teams like Geelong dominating. Since the draft was implemented in 1985, Geelong’s highest pick has been 8. It has never finished bottom in the draft era and they have only missed finals once from 2011 to 2020. In comparison, since the exposure of Carlton's salary cap rorting denied it an advantage, it has had 5 top draft selections on the back of 5 wooden spoons yet still struggles to make finals.

Unfortunately, creative individualism can also succumb to stage fright and for Geelong, this has often happened on Grand Final day. From 1989 to 1995, they lost four grand final finals in seven seasons in a show of humiliation only Collingwood fans could understand. Even worse, in 2008, they lost the un-losable Grand Final. Specifically, they had been almost unbeatable in the home and away season as they notched a 21-1 record. They sailed through the finals yet explicitly lost the grand final to Hawthorn.  In subsequent seasons, Geelong enjoyed an eleven-match winning streak in matches against Hawthorn, the longest-ever winning streak by the team which lost a Grand Final against the team which beat it.


Membership slogans

2013 slogan - Footy full on
2014 slogan - #belonggeelong. Be part of the greatest team of all
2015 slogan - The Mighty Cats.
2016 slogan - Greatness. Our Tradition. Our Ambition.
2017 slogan - Greatness. Our Tradition. Our Ambition.


Through all its misfortunes, Geelong has remained a cheerful club, and a club not hated by other fans. Perhaps this can be attributed to the positive nature of its fans.

Suggested slogans

Life's Good


Roy Morgan research

Geelong Cats supporters are:

2001 when compared to other Australians

  • 61% more likely than the average person to come from outside the capital cities. (53% are from Geelong)
  • 49% more likely than the average person to have a professional occupation;
  • 40% more likely than the average person to be considering or intending to buy a Ford within four years;
  • 26% more likely to say they find TV advertising interesting.

2004 when compared to other AFL supporters

  • 55% more likely to live in country areas
  • In line with the home ground name (Skilled Stadium) 45% more likely to be skilled workers
  • 28% more likely to have gone to pub or hotel for a meal
  • 19% more likely to have travelled by air
  • 16% more likely to have a pet that is a fussy eater

2006 - When compared to other AFL supporters

  • 26% more likely to regularly go to church or a place of worship

Club song Geelong cats theme song

We are geelong,
the greatest team of all,
We are geelong,
We're always on the ball,
We play the game, as it should be played
at home or far away
our banners fly high, from dawn to dark
down at kardinia park!


Aside from with Hawthorn that is based on mutual success, Geelong doesn't have many rivals. In the past, perhaps this could be attributed to Geelong fans seeing all the Melbourne clubs as guilty of the same big city vices irrespective of whether they were working class Collingwood or elitist Melbourne.  

Another explanation for lack of rivalries could be the culture of Geelong fans has always been so wrapped up with singing the praises of their star players that they have no energy left to hate the opposition. 

As for fans of the Melbourne clubs, it is difficult for them to hate a team like Geelong because on the whole, Geelong fans are usually a good sort. Geelong fans don't have a chip on their shoulder like those at Collingwood nor the arrogance of those at Carlton.

Melbourne chief executive, Steve Harris, made a slight criticism of Geelong the city when he explained that Melbourne supporters don't rank the town too highly:

"Melbourne Football Club members have also shown that they're not inclined to travel down the highway to Geelong for a football match. That's just one of the peculiarities of our membership - they don't like going to Geelong."


Geelong Cats jokes

A Geelong supporter is walking his dog. The dog has only three legs, one eye is missing and the other has a patch over it, half a tail, no teeth, missing fur, bad breath and smells badly. Anyway during this walk the supporter accidentally kicks a VB stubby and 'poof' out pops a Genie. Beautiful she was too. Great breasts, arse and legs - in high heels, short leather skirt and low top... but that's another story. Back to the Geelong supporter. As per usual, the Genie gives him a wish. He thinks for a minute, which in itself is no mean feat for anyone who supports Geelong, and asks the genie if she can fix up his life long friend and companion, the dog, whose name, by the way, was Gary.

The Genie looks at the dog and says, 'Look I might be good, but I'm not that good. Wish again'.

'How about Geelong beating Essendon in a Grand Final?' suggests the Geelong supporter. The Genie just laughs and says, 'Give us another look at that dog....'



  • Gary Ablett - Arguably the best footballer the world has seen. Nicknamed 'God.' For brief periods of time Gary found himself on the list of other clubs, but it was only at Geelong where he felt settled. Despite drug abuse revelations, he remains an icon in Catland. In many ways, this is testament to the sheer positivism of the fans. At a less forgiving club, such revelations would have ensured Gary fell from grace however in Geelong, he will always be "God"
  • Polly Farmer - Freakishly skilled ruckman who revolutionalised the style of play at Geelong.
  • Sam Newman - Wore white boots and erected a huge portrait of Pamela Anderson at his home. Had his nose broken by the boyfriend of a lady whom he may have shared an intimate congress with. Talent for taking the piss.
  • Mark Jackson - Full forward known for doing hand-stands. Threw empty beer cans at barrackers who booed him.
  • Reg Hickey - Tough, highly skilled but "fair" defender. Although fair and defender are contradiction in terms. Coached the club to back to back flags in 1951-52.
  • Doug Wade - Big full-forward who was in his element in the one-on-one duels.
  • Bob Davis - Nicknamed the 'Geelong Flier'. Half forward flanker who was initially rejected by South Melbourne but went on to be named in Geelong's team of the century.




Brisbane Broncos

Canberra Raiders

Canterbury Bulldogs

Cronulla Sharks

Gold Coast Titans

Manly Sea Eagles

Melbourne Storm

Newcastle Knights

Nth Queensland Cowboys

New Zealand Warriors

Parramatta Eels

Penrith Panthers

South Sydney Rabbitohs

St George Dragons

Sydney City Roosters

Wests Tigers



Team names for Australian sports clubs

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