Australian Football



AFL Membership Slogans 2013-2017

What do the clubs say they stand for?

Adelaide Crows
Flying away

Brisbane Lions
It's Alive!...Maybe

Carlton Blues
Swapping the silver spoons for the wooden spoons

Collingwood Magpies
Side-by-side in scandal

Essendon Bombers
The most hated of teams

Fremantle Dockers
Send in the clowns!

Geelong Cats
Good, even elite, until it really matters

Gold Coast Suns
Football or the beach? The beach it is!

Hawthorn Hawks
Not the coolest kid on the block

North Melbourne Kangaroos
From butchering shinbones to road kill

Melbourne Demons
Like Collingwood, they like white powder

Port Adelaide Power
Statistics matter and Port has 119 reasons not to forget history

Richmond Tigers
From eat'em alive to eat our own alive.

St Kilda Saints
Can't ever say Saints' fans are band wagoners

Sydney Swans
Blood is thicker than water

West Coast Eagles
The AFL equivalent of McDonalds

Western Bulldogs
On welfare and on the move

GWS Giants
A marketing disaster on a par with AFLX




Tiger and Magpie

Wests Tigers

Stuck on the platform


In the AFL, the Richmond Tigers and Collingwood Magpies are among Melbourne's most passionately supported and popular teams. For a period of time, the Tiger and the Magpie were also passionately supported monikers in the NSWRL.

Like their Tiger counterparts in the VFL, the Balmain Tigers built a supporter base known for its passion. One of the most notable of these supporters was Laurie Nicolls. For more than three decades, Mr Nicolls (sporting a Tigers singlet regardless of how cold it was) would stand on the sidelines of Leichhardt Oval and shadow-box whenever his team scored.

The Western Suburbs Magpies also shared commonalities with their Melbourne namesake. Just like Collingwood, Wests were the code's battlers. In the 70s, the contests between the 'fibro' Magpies and the 'silvertail' Sea Eagles were the undisputed highlight of the season.

Although the namesakes had commonalities in each city, a significant difference was that, whereas as the Magpie and Tiger brand remained amongst Melbourne's most popular footy clubs, both fell on tough times in Sydney.

Perhaps this difference can be attributed to differences in the quality of public transportation in Sydney and Melbourne. In the 70s, the inner suburbs of both Melbourne and Sydney were gentified by people with little interest in sport. This was not a signficant problem in Melbourne because an effective public transport system made it easy for fans to continue to support their footy clubs, or the clubs of their parents, when they moved away from the inner city. (In fact, it may have helped the clubs as it spread its fans far and wide and so allowed them to spread the club gospel.)

While Melbourne has a good transport system, Sydney has a disaster. Specifically, it has a noodle network of roads that don't seem to follow any logical pattern. It's almost as if early planners sent drunk Convicts wandering after lost cows and wherever the Convicts stumbled, a road would follow. With the road system in chaos, it could be expected that governments would have stepped in to provide a good public transport system. Unfortunately, it seems the government decided that the best way to make the road system look good was to build a rail system that was even worse. For example, when standing on a Sydney train platform, it is perfectly normal to see an announcement that the train is due in five minutes. Five minutes later, the announcement still says five minutes. A further 15 minutes pass, and the sign gets updated with an announcement that the train has been cancelled and the next train is due in five minutes. By comparison, even the Italian rail system seems to have a Germanic sense of timing.

As a result of the shocking private and public transport system, most Sydneysiders tend to stay local. This has resulted in Sydney developing three separate CBDs with smaller satellite town centres. Getting to the city centre is just beyond the patience of most Sydney siders. For rugby league, the transportation problems made it difficult for the fans of foundation NRL clubs to continue to support their beloved teams once they left the area and so their children were forced to choose a more localised team. Because of such difficulties, it was the recently established clubs in the outer suburbs such as Canterbury (1935) Parramatta(1947) Penrith (1967) that were able to overtake the Magpies and Tigers in the popularity stakes.

After the NSWRL expanded from a Sydney suburban competition to a national league, all Sydney clubs struggled to compete with the one-team towns, and so the need for rationalisation placed the heads of the Magpies and Tigers on the chopping blocks.

In 1997, News Ltd launched its 'Super League' that aimed to rationalise Rugby League into a streamlined competition. Although the competition proved to be a flop, a subsequent peace deal stipulated that rationalisation of Sydney clubs must proceed. The Magpies and Tigers were told to merge or be omitted.

Due to the popularity of the Tiger brand, Balmain had many willing suitors. The Parramatta Eels wanted to call the merged team the Parramatta Tigers and base it at Parramatta stadium. For Parramatta, it would have given them an moniker attractive to those sponsors trying to build an aggressive image. For Balmain, it would have allowed them to play in the centre of Sydney.

Wests were courted by the Canterbury Bulldogs, which wanted to call the new team a name like Western Bulldogs. Canterbury also needed a new home ground and Wests' newly renovated stadium at Cambelltown fitted the bill perfectly.

But in an unexpected move, in 1999 the two struggling clubs resisted the overtures of the more powerful suitors and merged with each other - citing a synergy of cultures. Unfortunately, the external issues that shackled them as individual entities, continued to shackle them as a merged entity. For five seasons, financial difficulties forced the club to spend $500,000 less than the maximum available. Unable to entice players from other clubs, the Tigers focussed on developing their own talent. Unfortunately, their own talent invariably failed to deliver.

Just when extinction seemed inevitable, in 2005 the club made some promising moves that may indicate a very optimistic future. The kids finally delivered and made a late season charge that took them to their maiden grand final victory. After the victory, the Tigers' five-eighth, Scott Prince, declared that his team's victory was a case of a "champion team beating a team of champions" - the same catchcry used by the Collingwood Magpies in the depression age VFL.

Off the field, there were also signs of a v future. The local media latched onto the Tigers as the feel good story of the season. Thankfully, as Balmain is a yupie suburb, journalists weren't able to play up the cliched "working-class dispair" angle that they use for "laid-off" steel workers who follow the Knights or the busted-arse "struggling" sugar cane farmers that follow the Cowboys. Instead of playing the angle of a team "doing it" for a down and out community, journalists just gave the club the credit it deserved.

In other positive news, the club signed a deal to play some of its home games at Stadium Australia; thus remedying some of the transportation difficulties that had led to the demise of Wests and Balmain as individual entities. At present, a crowd of 20,000 looks pretty shabby in a stadium that can hold 70,000. But if it could bridge the gap, it could yet end up drawing AFL size crowds week in week out. If this did occur, it would be like a return to the golden age when Sydney crowds were equal to footy crowds in Melbourne.

Roy Morgan research

2004 - when compared to other NRL supporters

  • 44% more likely than the average person to smoke cigarettes (factory made);
  • 44% more likely than the average person to drunk full-strength beer in the last four weeks;
  • 17% more likely than the average person to say credit enables them to buy the things they want;
  • 22% more likely than the average person to say they find TV advertising interesting.

2006 - when compared to other NRL supporters

  • 6% more likely to want to use the internet but are intimidated by the complexity of it all
  • 25% more likely to believe that Australian beer is the only beer worth drinking (drinkers 18+)
  • 38% more likely to have ordered home delivered food other than pizza in the last three months


*Based on combination of past Magpie and Tiger icons. It is still unknown whether future generations of the combined club will think same way.

  • Paul Sironen - Big second rower. Got himself involved in advertisements for budget menswear.
  • Steve Roach - Another giant. Gave comic relief on the footy show.
  • Arthur Beetson - Second rower. In retirement, gained such a resemblance to a sumo wrestler that it was almost impossible to imagine him playing footy.
  • Ben Elias - Hooker who was never afraid to take on the big boys. With a bandaged head, sported a great crimean war look during the origin.
  • Wayne Pearce - Blue ribbon boy. Clean cut athletic go getter. Tried his hand at coaching but proved to be more inspirational on the field than off it.
  • Tom Raudonikis - Half back with a great smokers voice.
  • Keith Barnes - Inspirational captain cum administrator. Gave heart and soul to the club.




Brisbane Broncos

Canberra Raiders

Canterbury Bulldogs

Cronulla Sharks

Gold Coast Titans

Manly Sea Eagles

Melbourne Storm

Newcastle Knights

Nth Queensland Cowboys

New Zealand Warriors

Parramatta Eels

Penrith Panthers

South Sydney Rabbitohs

St George Dragons

Sydney City Roosters

Wests Tigers



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